Red Robin wanted to improve their customer's user experience while also positioning the brand to gather more data and analytical insights for future tech upgrades.
To do this, Bounteous utilized their proprietary technology accelerator, NomNom, to assist Red Robin in launching a redesigned ordering website. Additionally, we developed native iOS and Android mobile apps that integrate with various platforms, including Punchh (Loyalty), Twilio (Transactional SMS), Olo (Online Ordering), Salesforce and Marketing Cloud (Customer & Royalty Data + Customer Journeys), and NCR (POS).
After the successful launch of the ordering website, Bounteous proceeded to revamp Red Robin's marketing site, migrating it from Contentful to Drupal. As a result, customers no longer need to open an Olo white label site in a new tab (order.redrobin.com); instead, they can directly access redrobin.com/order from the brand website.
From the start, our creative team was responsible for producing tool kits and page designs across all platforms. We worked closely with the client to ensure we were hitting our goals, which included stakeholder interviews, journey mapping and weekly creative touchbases.
Today, we continue to iterate and make upgrades to Red Robin’s digital landscape.