Matt Grandoni
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Domino's Pizza AOR

Bounteous and Domino’s Pizza Canada have a strong, strategic partnership dating back to 2008, when Bounteous launched Domino’s online ordering platform at dominos.ca. Over the years we worked together to grow Domino’s digital hub, maintaining their brand, website, apps, email, rewards, analytics, social media, photography, videos and more.

Cue, me. I joined the Domino’s creative team in 2019 as a lead designer. My journey started with support for the desktop and mobile website, iOS and Android mobile apps. Our team planned monthly runs, updating food photography, offers and overall cr

Cue, me. I joined the Domino’s creative team in 2019 as a lead designer. My journey started with support for the desktop and mobile website, iOS and Android mobile apps. Our team planned monthly runs, updating food photography, offers and overall creative aesthetics.

I quickly began overseeing our creative team working on all things Domino’s. Social media work was a personal fave. It’s a little weird, and that’s why I love it. Finding relatable moments that bring people and pizza together.

I quickly began overseeing our creative team working on all things Domino’s. Social media work was a personal fave. It’s a little weird, and that’s why I love it. Finding relatable moments that bring people and pizza together.

Shoutout to our astrology insta stories. I illustrated and wrote them for a year cuz pizza is life.

Shoutout to our astrology insta stories. I illustrated and wrote them for a year cuz pizza is life.

Turns out people love free pizza. And we used that profound understanding of peoples love for free pizza and developed campaigns that gave people the free pizza they oh so craved. Wink.


Turns out people love free pizza. And we used that profound understanding of peoples love for free pizza and developed campaigns that gave people the free pizza they oh so craved. Wink.

Yes, this is exactly what you think it is. And yes we gave them away.


Yes, this is exactly what you think it is. And yes we gave them away.

Halloween is Domino’s biggest night of the year. It’s a time when our team got to push some of our zanier ideas. Most notably, we pitched pineapple as the big bad. Every post about it was scary. You probably had to be there.


Halloween is Domino’s biggest night of the year. It’s a time when our team got to push some of our zanier ideas. Most notably, we pitched pineapple as the big bad. Every post about it was scary. You probably had to be there.

Woot woot. Email redesign coming through. Our team created an updated email design system that used a modular framework that allowed us to easily update and manage key components, while improving email engagement and reducing offer fatigue.

Woot woot. Email redesign coming through. Our team created an updated email design system that used a modular framework that allowed us to easily update and manage key components, while improving email engagement and reducing offer fatigue.

We addressed key features such as mobile-first design, standardization of graphic and copy elements, an image asset library and additional brand callouts not usually highlighted. Removing copy off of product imagery was a big win and something we w


We addressed key features such as mobile-first design, standardization of graphic and copy elements, an image asset library and additional brand callouts not usually highlighted. Removing copy off of product imagery was a big win and something we were moving the brand towards as a whole across all channels.

Coke is one of Domino’s biggest partners. We run countless promotions throughout the year with them. — Finally, with the help of our production crew, Label 428, we conceived and executed all of Domino’s Canada’s photography and videos. We managed


Coke is one of Domino’s biggest partners. We run countless promotions throughout the year with them.

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Finally, with the help of our production crew, Label 428, we conceived and executed all of Domino’s Canada’s photography and videos. We managed the entire process from storyboarding to final production. Click on a video below to watch.