Back in 2015, Combe worked with Olson to launch their new Control GX shampoo in Canada. They had created content for their core demographic and were looking for a way to target the average Joe on a tight timeline and limited budget. Our team kept it simple. Manhack simple. We created a series of vignettes that we wrote, filmed, and starred in. They focused on specific Manhacks, while championing Control GX as the ultimate hack. Released across social media, we encouraged men to share their own Manhacks to enter a contest for their chance to become Canada’s first official Manhacker.